{"id":2240,"date":"2026-03-18T16:52:21","date_gmt":"2026-03-18T16:52:21","guid":{"rendered":"https:\/\/www.rubigowines.com\/the-origin-of-rubigo\/"},"modified":"2026-05-28T14:36:20","modified_gmt":"2026-05-28T13:36:20","slug":"the-origin-of-rubigo","status":"publish","type":"page","link":"https:\/\/www.rubigowines.com\/en\/the-origin-of-rubigo\/","title":{"rendered":"The Origin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2240\" class=\"elementor elementor-2240 elementor-32\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0980e57 e-flex e-con-boxed e-con e-parent\" data-id=\"0980e57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8898fe3 e-con-full e-flex e-con e-child\" data-id=\"8898fe3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88e6153 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"88e6153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In Ancient Rome, agriculture was not merely an economic activity: it was a sacred act, dependent on the balance between nature and the favor of the gods.<\/p><p>To protect the fields from threats, the Romans worshipped the gods Rubigus and Rubiga. From these deities comes the collective designation Rubigais \u2014 protective entities associated with the defense of vines and cereals against diseases, pests, and late frosts. <\/p><p>They are gods of protection, not of abundance. Unlike other agricultural deities linked to fertility or bountiful harvests, the Rubigais had a more subtle and essential function: to protect what already existed. <\/p><p>Rubigalia: a ritual of protection.<br\/>Every year, on April 25th, Rome celebrated the Rubigalia, ritual festivals dedicated to Rubigus. During the ceremonies:<br\/>&#8211; processions were held outside the city walls, towards the fields and vineyards;<br\/>&#8211; symbolic offerings and sacrifices were made, asking for protection against diseases, hot winds, and frosts;<br\/>&#8211; farmers invoked Rubigus to ward off the invisible, that which cannot be controlled, but which can destroy everything.<br\/>&#8211; The date was not random: it corresponded to the critical period when the vines and cereals were most vulnerable. <\/p><p>The Rubigais cult reveals something essential to the world of wine \u2014 then as now: wine is time, it is fragility, it is heritage, it is always an act of trust in the future.<\/p><p>Protecting the vineyard meant protecting: human labor, the memory of the territory, and the continuity of the community.<\/p><p>By adopting the name Rubigo, the brand symbolically positions itself as a protector of wine and its history.<br\/>It does not create wines disconnected from the place. It does not force styles. It does not erase the past.  <\/p><p>Rubigo was created to reveal the best of Portuguese regions and grape varieties.<br\/>Wines shaped by time, the land, and the people who cared for them.<br\/>Each Rubigo is a guardian of a place and its memory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df4f71 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"6df4f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"239\" src=\"https:\/\/www.rubigowines.com\/wp-content\/uploads\/2026\/03\/rubigo.png\" class=\"attachment-full size-full wp-image-2241\" alt=\"\" srcset=\"https:\/\/www.rubigowines.com\/wp-content\/uploads\/2026\/03\/rubigo.png 1080w, https:\/\/www.rubigowines.com\/wp-content\/uploads\/2026\/03\/rubigo-300x66.png 300w, https:\/\/www.rubigowines.com\/wp-content\/uploads\/2026\/03\/rubigo-1024x227.png 1024w, https:\/\/www.rubigowines.com\/wp-content\/uploads\/2026\/03\/rubigo-768x170.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b025c5 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5b025c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Protect a wine, <p> Protect our history.<\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405f1f5 elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"405f1f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.rubigowines.com\/en\/our-wines\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our wines.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In Ancient Rome, agriculture was not merely an economic activity: it was a sacred act, dependent on the balance between nature and the favor of the gods. To protect the fields from threats, the Romans worshipped the gods Rubigus and Rubiga. From these deities comes the collective designation Rubigais \u2014 protective entities associated with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2240","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Origin - Rubigo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rubigowines.com\/en\/the-origin-of-rubigo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Origin - Rubigo\" \/>\n<meta property=\"og:description\" content=\"In Ancient Rome, agriculture was not merely an economic activity: it was a sacred act, dependent on the balance between nature and the favor of the gods. To protect the fields from threats, the Romans worshipped the gods Rubigus and Rubiga. 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